The project brief was to provide an interactive, visually driven way for the public to better understand key concepts surrounding AI adoption and use.
We assumed our audience had a general understanding of AI, having possibly read a New York Times article or equivalent about AI technology, but wouldn't know beyond abstract concepts what AI really entailed.
In collaboration with the Google AI team, we determined a suitably well rounded ‘alphabet’ (pun intended).
This project was a collaboration between researchers at the Oxford Internet Institute and Google Brand Studios's EMEA division.
